One campaign I'm passionate about is targeting diversity in the workplace.  Diversity and inclusivity includes many groups and should be a priority for all businesses.  The Sally Conference looks at changing the ratio in gender equality and the numbers of mid-career women in tech. 

The Sally Conference is a one-day event being held in the NYC area.  Its goal is to give women in technology the tools to last beyond mid-career, the vital point at which 57% (Blithe,S., Ashcraft,C., 2009. Women In It: Facts, National Center for Women & Information Technology) women leave the industry. 

It will bring together early-career, high-potential women with successful women in leadership in the tech industry and provide behavior-based tools and advice for planning a long-term career in this field.   

The Sally Conference will provide women several benefits to not becoming part of this staggering statistic.

Firstly, it will enable them to benefit from several of the tenants of Behavioral Skills Training (Miltenberger, 2008) for instilling in them the skills to succeed in a long-term career in tech, including: Instruction and Modeling.

Finally, it provides them with an opportunity for planning and forward thinking towards their future. The Sally Conference will provide goal-setting and behavior-based planning workshops to allow women to think and plan towards sustained careers in technology.

Research by Blithe and Ashcraft 2009 observed that 69% of women benefited from having clear and balanced promotion criteria as an important strategy for retaining their positions in the field.  These percentages are higher for women than men, alluding to the power and necessity of the Sally Conference for promoting high-potential women to reach their greatest potential.